Branding + Design + UI/UX + Layout

Florida Center for Plastic and Cosmetic Surgery

Florida Center for Plastic and Cosmetic Surgery needed a brand refresh that not only emphasized who they were, but one that brought them to modern times. Simplifying the brand, from the icon to the information to the way the customer has to interact with the website, all helps to make the brand easier to grasp and easier to trust. Being in the medical field the brand had to feel clean and give people trust in it. Using soft colors, rounded corners and organic shapes the brand is able to feel natural.

The website uses both the brand elements and brand tone to construct an easy to navigate and natural user experience. The experience makes the user feel confident and at ease in finding the informationg they need and booking their first or next appointment.