Branding + Design + UI/UX + Illustration

Wellcovered Insurance

Wellcoverd Insurance already had a logo I was just refreshing the brand and logo design, giving it more character and a new look. The idea behind the bears was that Wellcovered ‘has your back’ and will be there to carry you along and support you, like the mama bear does with her baby. I put my Illustration and brand design skills to use to recreate the logo updating to this adorable baby bear mama bear icon. The logo is illustrated but still simple enough to be an icon. It represents the native black bear we have here in Florida. I also put my typography eye to work, where as before they had a heavy slab serif typeface — I didn’t want to get rid of it completely, so to stay true to the brand I updated it to a more subtly playful and organic slab serif, Albiona to be exact, that went with the new brand.

Using circles I was able to create the different curvatures of the bears, creating a perfect and balanced look in the icon. For this brand, the illustrative style of the logo inspired the rest of the brand. Using the same style of illustration as I created the logo I created trees, clouds, birds as well as service illustrations for their auto, property and business illustrations. The logo encompasses this fun whimsical style with its heavy reliance on the illustrations to tie the content together, even having the Illustrations come to life by subtle movements on the website! The colors of the logo helped to influence the brand itself with splashes of gold and dark grey throughout.

The website is the most vital part of any companies marketing and advertising efforts. I not only create the brand assets but take those assets and the already established look and feel and apply it to the website design, using them to influence how the website will look and how the user will navigate through. Below are mockups of the website, these mockups give a better idea of what the finished website will look like before going onto the development stage. Mockups done in Adobe XD.

Below is a gallery of the illustrative assets I created for not only the website and stationary but rest of the brand. The illustrative style brings the brand to life and shows even insurance can be interesting! The illustrative style is fun and playful but also mature and serious enough as to appeal to it’s adult customers and feels appropriate.