Branding + Design + UI/UX + Illustration
LeCompte & Beauchamp Orthodontics
Lecompte and Beauchamp Orthodontics is an orthodontist specializing in kids braces. The owner really wanted her dog to be the face of the company, and with kids being her target audience having a dog for the logo just made sense. Since her clients were kids and Beauchamp herself was a fun, energetic business owner I felt like the brand should reflect that same emotion. I went with this water color look to the dog. Adding in the braced tooth to reiterate what they do. When picking out the typeface I always draw inspiration from the logo itself, what the characteristics of the logo are and try to find those matching characteristics in the typeface. With the lines on the dog being rounded and monotone I chose a typeface that mimicked that same look and feel, adding cohesion between the mark and the typeface so they blend together as one.
The logo really influenced the rest of the brand. I created illustrations and an illustrated pattern to tie the brand together and present the ideas. With something like teeth and oral hygiene it’s hard to visually represent certain procedures and ideas without being gross, so having a fun illustrative style to do so accomplishes this need. The illustration also speaks to kids, making them and their parents not only relate to but remember the brand.
Below is the website design I worked on for LeCompte and Beauchamp Orthodontics. To keep brand consistency and give the brand a voice I try to pull in as much personality from the logo into the brand. The logo is very fun and playful, drawn in an illustrative way — I took those elements of playfulness, illustrative, bold and put that into the website. Creating custom illustrative icons to match the style of the logo. The information on the home page is laid out in a way to help the user progress through the site in a way that is useful for the user giving an intro into who LBO is and what they do, followed by the clients they serve, once the user knows that they are the target audience they keep scrolling, showing next the services they provide, followed with affirmation/additional info supporting their reputability, ending at a call to action. Every page is set up with this same idea in mind, answering these key questions: why is the user on this page, what information are they looking for, and how is the information presented so that it answers the questions the user has in their mind while on the page.
Custom Brand Illustrations
© New York Ave. and LeCompte & Beauchamp